H&M Conscious Collection

FASHION

H&M's Conscious Collection is in stores now. "The collection includes a number of dramatic floor-length gowns in on-trend silhouettes, with pops of neon and floral prints; all are made using sustainable materials.

That should come as no surprise considering H&M's position as a leader in sustainable design. It's annual sustainability report from 2011, which was released [April 12, 2012], bills H&M as the world's biggest user of organic cotton. By 2020, the company aims to produce all of its cotton garments with sustainable resources.

"We want our customers to feel confident that everything they buy from H&M is designed, manufactured, and handled with consideration for people and environment," said H&M's CEO Karl-Johan Persson in a statement. Beautiful, sustainable clothing? That's a cause we can get behind." (Fashionologie, April 12, 2012)

Below are images from H&M's Exclusive Conscious Collection. However, there's something for everyone. Visit H&M's website today to see some of the lower end items that are apart of the Conscious Collection. 

Click here, to see more of H&M's

 Exclusive Conscious Collection!